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This web site has the following on the homepage, "Business Analysis Summit 2018 is now over, but the next summit will run in February 2019." We noticed that the web page also said " Attention business analysts and change professionals." It also said " Are YOU involved in improving business? Do you work with people to change processes, systems andor the structure of their organisations? Do you need a huge range of skills, behaviours and competencies to make change work through and with others? Sr Business Analyst in Switzerland. Speakers will be announced closer to the time." The header had business analysis as the highest ranking optimized keyword. It is followed by business analyst, business analysts, and change which isn't as ranked as highly as business analysis. The next words basummit.com uses is process improvement. virtual summit was included and might not be viewed by search crawlers.